Brand campaign · special livery

A whole aircraft, in one night

Exterior livery, cabin, tray tables and ambient lighting on LEAV’s Airbus A320 D-ANNE. It went into the hangar in the evening and was back on the line in the morning.

Airbus A320 D-ANNE with the McDonald’s campaign livery
The A320 the morning after, carrying the products the campaign brought to Germany from across the world.
One night
Everything, from fuselage to tray tables
Summer 2025
“Mit Mecces um die Welt”
Exterior and cabin
One order, one team, one shift
In short

In summer 2025 McDonald’s brought products from around the world to Germany, and wanted an aircraft to carry the campaign. LXM AERO turned an A320 into a flying version of it: full exterior livery showing the different countries, tray table graphics in three motifs, and the cabin’s ambient lighting set to McDonald’s own brand colours.

A marketing campaign has a launch date, and an aircraft has a flight schedule. The only way both survive is if the work fits into a single night — which is what it did.

Inside the project

The campaign at seat level

An exterior livery is seen by people on the ground. The part a passenger actually spends two hours with is the tray table.

Three cabin seats with campaign graphics on the tray tables
Three motifs across the cabin — the campaign reads differently depending on where you sit.
Close-up of a tray table with campaign artwork
Tray table vinyl is cabin work, not livery work: different material, different standards.
What we did

Four scopes, one shift

Modification and material

The scheme was approved as a Part 21J Minor Modification and produced as a full kit, with the material and the manpower for the installation provided together rather than ordered from three places.

EASA Part 21J Minor Mod

Exterior livery

Full exterior vinyl livery depicting the different countries the campaign brought products from — applied at the aircraft rather than in a paint booth, and therefore not on anyone else’s schedule.

Applied on site

Cabin and tray tables

Tray table graphics in three different motifs, so the campaign reads differently depending on where you sit. Cabin surfaces are a different discipline from a fuselage, and were done by the same team in the same window.

Cabin branding

Ambient lighting

The cabin’s digital ambient lighting was set to match McDonald’s brand colours precisely. That was possible because the same aircraft already carries the liTeMood system from STG Aerospace and the AirFi LEO wireless IFE our cabin team installed at Hangar 2 in Hannover, with Challenge Technic — so the lighting was a setting to change, not a system to build.

Cabin systems
The result

A quick turnaround, by design

1 night
Complete aircraft, exterior and cabin
3 motifs
Different tray table artwork across the cabin
D-ANNE
LEAV Aviation Airbus A320
Part 21J
Minor Mod, material and manpower for the installation
Services used

What this project was made of

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Campaign livery

You have a launch date. We have the night.

Send the campaign, the aircraft and the date it has to be visible. We will tell you what is technically possible before your agency finishes the artwork, which is the cheaper moment to find out.

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